Hi, Im Bianca.
Design strategist blending 6+ years of communications, sales, and design to elevate brands and drive impact.
Bianca Smith
A designer guided by curiosity and composition, I create visuals and spaces that build credibility and connection. My work spans brand systems, internal platforms, and digital storytelling for teams and businesses that want to show up with clarity and purpose.
Highlights have included managing a Fortune 500 brand’s asset library, launching new internal channels that reached over 5,000 employees, and designing repositories that made learning look (and feel) intentional.
I reset in motion
When I’m not designing, I’m probably chasing sunlight on my bike: long rides are where I reset and sketch new ideas in motion. (Follow along on Strava.)
I paint what feels quiet
I also paint in watercolor, usually blueberries, croissants, and occasionally feet, the small, ordinary things that keep life interesting.
I see stories in storefronts
I’m drawn to storefronts - the ones that almost nailed it or absolutely did. I photograph and reimagine them through my own lens of composition and restraint. (See more on Instagram.)
I believe in imperfect lines
And I’ve always loved the imperfections in hand-drawn letters - the small quirks that make each mark human. There’s honesty in that, and it’s what I bring into my design work too.
I paint my cravings
Translating sketches into digital patterns. Turning my watercolor studies (yes, even the blueberries) into textile experiments.
I design with intention
Designing small but intentional brands. Helping local businesses show up with clarity and confidence; from logo to launch.
I study what holds it all together
Studying visual systems. Revisiting the relationship between structure, hierarchy, and human imperfection in design.
I see home as design, too
Interior details. Still convinced good spatial design and good brand design speak the same language.